GBG and Associates :: Market Smart Newsletter
Our personal reputation is shaped by how we behave and what folks say about us. This goes for business reputations too. Our business reputation is shaped by media, TV/radio ads, social, print, blogs, forums. I recently sat on a “reputation management” panel at a conference with several of my industry colleagues. At the conference, the panel of media experts shared tactics on ways to control public image and perception. The four different viewpoints shared made it clear that no amount of spin or re-tooling of messaging can cover up poor practices. We all agreed that building a good reputation and brand awareness starts with doing the right thing. Consistent positive messaging and stories, clear communication and transparency were touted as primary tactics in continuing to shape the marketplace’s perceptions.
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