Partnerships Make Good Business

We need each other to be successful.  Want to improve your business? Get a partner. It’s not just any partnership though---it has to be filled with trust, respect, mutual needs, and the desire for shared outcomes.  Lately, I’ve had the opportunity ... Read More

It’s always something

Who Knows? We really don’t know what the “new normal” will be.   What we do know is we are communal beings.  That’s reaching out to others for insights, directions, and new sparks is always a good idea. Here’s an example of some powerful words ... Read More

Organizing and Hosting Successful Online Events

Organizing and Hosting Successful Online Events In our pre-Covid 19 past, working remotely involved only a small percentage of the workforce, and for many of those workers, it was a choice. With the advent of the Covid-19 pandemic it became a ... Read More

Weathering the Storm

Gloves, Masks, Hand Sanitizer, Toilet Paper… And A Crisis Communications Plan Now’s not the time to clam up. People are hunkered down in home offices hungry for information that will help them navigate the uncertain waters ahead. This is the time ... Read More

The 20s

Welcome to the new roarin’ 20s Recently a client asked me to contribute some thoughts to a blog about predictions for the next decade.  As much as I wanted to predict major positive changes in our culture and civilization; as much as I wanted to ... Read More

Georgi Bohrod joins the Public Relations Review Podcast

Our own Georgi Bohrod joins Peter Woolfolk on his Public Relations Review Podcast and discusses everything Public Relations, Timeshares and everything in-between! Listen to the podcast here. ... Read More

Integrating Integrity into the Work Place

Do we still Place a Value on Ethics? Lately it doesn’t seem like we do. Across all media, we are constantly subjected to negative rants about politics and politicians, cultural and racial biases, violence, and negative reviews on much that was ... Read More

What’s in an Acronym?

What’s in an Acronym? Well, lots actually---every letter of an acronym can stand for something. Take for instance the acronym from Urban Dictionary, IYKWIM, translated as, “If you know what I mean.” It’s an extreme example of an acronym and ... Read More

Are you Putting “Pride” into your Marketing?

Here in San Diego we just had our annual Pride Parade. Some states with desert climates are postponing until cooler weather arrives. Most other states held their festivities in June to commemorate the Stonewall Riots of June 1969. It doesn’t matter ... Read More

Social Media Metrics: How Geeky Should You Get?

MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More