Bay Tree Solutions, one of the timeshare industry’s most robust and ethical online timeshare marketplaces, issued a statement applauding the timeshare industry’s stance on timeshare exit firms. In a recent press release from ARDA (American Resort ... Read More
MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More
Royal Holiday Vacation Club has been named a Finalist in the American Resort Development Association (ARDA) Award Program (the ARDYs) in three categories. This is the fourth consecutive year the company has been a finalist in numerous ARDA Award ... Read More
With Easter and Passover behind us, we turn to the more secular tasks of spring cleaning and refreshing our arsenal of marketing ideas and tactics. Now is the time to revisit your marketing plan. Look at areas such as strategy, competitive analysis ... Read More
I’ve been working with Mobius Vendor Partners, CustomerCount® and Bob Kobek for nearly a decade. Over the span of that professional relationship Bob has always expressed the desire to build a coalition of professionals, each with a different skill ... Read More
How do you get the best out of industry conventions? Perhaps you are one of those people who like to wing-it at a convention---let things happen as they come, but if you stop to think about it, preparation is key to meeting your goals at a ... Read More
Are you “loving” your marketing plan? Is it doing all the things you hoped it would do for you? Is it the right one for your business needs? Maybe it’s time to rethink your marketing plan or even trade it in for a new one. Please use the following ... Read More
Indianapolis, IN – November 2018 / Newsmaker Alert / CustomerCount® and Resort Trades magazine announce that nominations for their annual CustomerCount Customer Engagement Professional (CEP) Resort Trades Award will close December 10, 2018. This ... Read More
What makes your business stand out from others? You are great at what you do, but you still need to get noticed. Consistent positive messaging and stories, clear communication and transparency help shape the marketplace’s perception of your ... Read More
VANCOUVER, CANADA (November 21, 2018) –The Canadian Vacation Ownership Association(CVOA) has released survey results from VO-Con 2018, the only event of its kind in Canada. Held September 25-27 at Westin Trillium House Resort in Blue Mountain, ... Read More
