Marketing Strategies, Public Relations and Design Concepts
A CannaBUS Experience When I first saw the Palm Springs airport sign advertising The CannaBUS Express Tours -- it hit me: What a perfect way to combine two of my favorites, travel, and cannabis. Last week, after living in the Coachella Valley for ... Read More
The other day I received an email from my client, Dana Takacs of TheMVPService/TOWB. She and her husband Joe were flying home to Florida from Captain’s Cove Resort in Galveston Island, TX. “I love it there,” she said. “It could be my favorite.” Quite ... Read More
Over the past year, I’ve been comparing the parallel trajectories of the burgeoning legal cannabis industry and the maturing timeshare industry. Years as a communications professional in the hospitality/travel sector and a recent interest in the ... Read More
https://www.youtube.com/watch?v=yjAGTw6r24s In Marketing 101.0, students learn there are four ‘Ps’ in marketing that will determine a project’s success: Product, Pricing, Place (also known as Position), and Promotion. Developers of a ... Read More
Building Trust I recently made an amendment to my Trust. My fiduciary document got me contemplating a much larger concept: What is Trust? The simple definition is: Trust is a firm belief in the reliability, truth, ability, or strength of someone ... Read More
When I told folks we were relocating to the desert, they’re response was: “are you retiring?” True, many of my new neighbors are what we affectionately call “active seniors.” They golf, play tennis or pickleball and take brisk walks on magnificent ... Read More
Remember back in the day we used to send out cards that said, “We’ve moved?” This is our 2020 version of that. Relocating to a new locale certainly shakes things up. During the heavy-duty quarantine, it became evident that life will never be quite ... Read More
We need each other to be successful. Want to improve your business? Get a partner. It’s not just any partnership though---it has to be filled with trust, respect, mutual needs, and the desire for shared outcomes. Lately, I’ve had the opportunity ... Read More
Who Knows? We really don’t know what the “new normal” will be. What we do know is we are communal beings. That’s reaching out to others for insights, directions, and new sparks is always a good idea. Here’s an example of some powerful words ... Read More
Organizing and Hosting Successful Online Events In our pre-Covid 19 past, working remotely involved only a small percentage of the workforce, and for many of those workers, it was a choice. With the advent of the Covid-19 pandemic it became a ... Read More
