Georgi Bohrod joins the Public Relations Review Podcast
Our own Georgi Bohrod joins Peter Woolfolk on his Public Relations Review Podcast and discusses everything Public Relations, Timeshares and everything in-between! Listen to the podcast here. ... Read More
Integrating Integrity into the Work Place
Do we still Place a Value on Ethics? Lately it doesn’t seem like we do. Across all media, we are constantly subjected to negative rants about politics and politicians, cultural and racial biases, violence, and negative reviews on much that was ... Read More
What’s in an Acronym?
What’s in an Acronym? Well, lots actually---every letter of an acronym can stand for something. Take for instance the acronym from Urban Dictionary, IYKWIM, translated as, “If you know what I mean.” It’s an extreme example of an acronym and ... Read More
Are you Putting “Pride” into your Marketing?
Here in San Diego we just had our annual Pride Parade. Some states with desert climates are postponing until cooler weather arrives. Most other states held their festivities in June to commemorate the Stonewall Riots of June 1969. It doesn’t matter ... Read More
Social Media Metrics: How Geeky Should You Get?
MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More
Spring Cleaning Your Marketing Plan!
With Easter and Passover behind us, we turn to the more secular tasks of spring cleaning and refreshing our arsenal of marketing ideas and tactics. Now is the time to revisit your marketing plan. Look at areas such as strategy, competitive analysis ... Read More
WRAP it Up!
I’ve been working with Mobius Vendor Partners, CustomerCount® and Bob Kobek for nearly a decade. Over the span of that professional relationship Bob has always expressed the desire to build a coalition of professionals, each with a different skill ... Read More
Are you prepared for convention season?
How do you get the best out of industry conventions? Perhaps you are one of those people who like to wing-it at a convention---let things happen as they come, but if you stop to think about it, preparation is key to meeting your goals at a ... Read More
Are You Loving Your Marketing Plan?
Are you “loving” your marketing plan? Is it doing all the things you hoped it would do for you? Is it the right one for your business needs? Maybe it’s time to rethink your marketing plan or even trade it in for a new one. Please use the following ... Read More