Strategic Tactics
Delivering targeted messaging via well-researched avenues
At GBG one size does not fit all. Our clients deserve and receive personalized attention and plans. GBG crafts strategic messages in an individual, innovative, creative campaign that engages our client’s audience and supports business success.
Public Relations and
Client Communications
PR is the backbone of GBG’s success. In our ever-evolving media environment, GBG continues to use traditional communications vehicles combined with the latest technology platforms, sites and media outlets.
- Marketing Communications Plans
- Earned and Paid Media
- Reputation Management
- Press Releases
- Social Media Management and Implementation
- Press Conferences
- Event Planning
- Speaking Engagements
- Crisis Communications Planning and Implementation
- Media and Industry Relations
- Newsletters and Email Marketing Campaigns
- Articles and Books
- Copywriting and Editorial Writing
- Blogging
- Webinars
Branding and Design
We start with the process of discovery as our clients unfold their own story, creating a living, breathing company legend with distinct messaging, succinct mission statements, creative visioning and graphic representation. Along with our design partners we create advertising campaigns, websites, printed collateral materials, online newsletters and e-mail campaigns.
- Branding
- Design
- Web Site Content and Development
- Brochures/Print Collateral Materials
- Print, Online and Outdoor Advertising
Shaping Perceptions
We practice the art of communications by carrying our client’s message through various platforms. Our unique approach shapes perceptions and influences behavior to place our client in a favorable light.
- We
Listen - We Assess
Perceptions - We
Plan - We
Implement - We
Re-evaluate
