All communications are
People to People
Whether your audience is Business to Business (B2B) or Business to Consumer (B2C), our relationship-driven partnership with our clients, is all People to People, or P2P.
No matter the issue or the message, we communicate with People. The P2P way of doing business develops a business connection on a personal level and requires the element of trust. We trust our clients to share their business desires and expectations, and in turn, they trust us to deliver the strategies and services that result in their success. It is a partnership in which all involved have a common understanding and respect of the ultimate goal—success.
Jim Roberts, a longtime editor at The New York Times, Reuters and Mashable, as well as Twitter, best voiced a cornerstone of our philosophy. He thinks communications is a conversation, not a one-way broadcast. “You’re not talking at somebody or talking to somebody—you’re talking with them.”
At GBG we converse with clients, with their stakeholders, with their customers and—finally—with end-users to share meaningful information to impact our client’s Return on Objectives (ROO).