FAQs

What is ROO vs. ROI?

ROO (Return on Objective)
ROO, simply put, measures how well your marketing efforts work to obtain your objectives. The first step when using ROO measurement is to clearly define the objectives or targets to be achieved with consideration of the needs of your particular market. Typical objectives could be building brand awareness, developing leads, or producing a successfully promotional event. Measurement is done before, during, and after the marketing campaign for more precise evaluation.

ROI (Return on Investment)
ROI, the quantitative approach, is used to determine monetary value—effect of the marketing on increasing revenue and profitability. In other words, did all that planning and effort expended achieve the desired monetary return? Often used together, these measurement tools are valuable in evaluating and determining the overall success of a marketing campaign.

What is P2P Communications?

P2P (Person to Person) Communications
P2P is a way of doing business that develops a business connection on a personal level and requires the element of trust. In terms of the client/agency relationship, a mutual trust is developed. The agency trusts the client to share their true business desires and expectations. The client trusts the agency to deliver the strategies and services that result in success. It becomes a partnership in which everyone has a common understanding and respect of each other and the ultimate goal—success.

What is a Unique Selling Proposition?

Unique Selling Proposition
A unique selling proposition (USP) is the defining factor or characteristic that sets a company apart from its competitors.

What is Distinct Brand Personality?

Distinct Brand Personality
Distinct Brand Personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits.

What is BizDev?

BizDev (Business Development)
BizDev is the pursuit of opportunities for long-term growth from customers, markets, and relationships. According to Scott Pollack, of Forbes, “the BizDev skillsets are Strategy, Sales, and Relationship Management.” At GBG we put an emphasis on the importance of Relationships in B2B interactions and communications. We believe successful transactions happen when relationships are developed and nurtured prior to sales. Sales happen through the important relationships a company develops by identifying and matching the needs of the customer with what the company must offer which is Strategy.

What is Branding?

Branding
Branding is a strategic part of any marketing effort. The branding process should differentiate a company from all others in the market. It has a consistent theme that develops awareness of a company, and works to form a unique, favorable image that stands out and is remembered. Branding, when done the right way, builds a positive image in the mind of the consumer. Though a unique, easily identifiable logo and promotional materials are essential, branding goes far beyond that. It requires that the company have a clear definition of their brand, who their client/customer is and what it is about their company that will appeal to them. After the marketing effort, the brand should be foremost in the customer’s mind. Follow-through is essential. A brand that delivers on its promises makes loyal clients, customers, and advocates.

What is Reputation Management?

Reputation Management
Reputation management (RM) is the influencing and the control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media expansion, have made it primarily an issue of search results, positioning and positive visibility. Online Reputation Management is known as ORM.