How does PR fit into marketing? with Georgi Bohrod Gordon, RRP

 

In Marketing 101.0, students learn there are four ‘Ps’ in marketing that will determine a project’s success: Product, Pricing, Place (also known as Position), and Promotion. Developers of a resort’s product or service may tend to conflate public relations with overt promotional efforts, or tend to overlook the value of a consistent, well-executed PR plan, altogether. Georgi Bohrod Gordon, RRP who operates award-winning strategic planning, marketing, and public relations company, GBG & Associates shares her experience of many years in the business. Contact Georgi Bohrod Gordon georgi@gbgandassociates.com or visit https://gbgandassociates.com​ Join more #FreeWebinars​ by Trades Learning Center – https://resorttrades.com/learningcenter