Global Exchange Vacation Club Points to Marketing Venues as Key Factor in Success
Global Exchange Vacation Club Points to Marketing Venues as Key Factor in Success
Global Exchange Vacation Club (GEVC), which offers affordable and effortless vacation ownership experiences using RCI points, recently celebrated 20 years of success. They point to event marketing as a major component in bringing in the right clientele to attend presentations. RVI (Resort Vacations Inc.) is the exclusive marketing arm for GEVC. Gary Spraggins, Regional Director of Marketing for Texas/RVI said, “we look for venues with demographics aligned with ours.
“Our marketing locations include Concert Venues, professional Baseball Parks, Basketball Arenas as well as home shows, golf shows, and state fairs. Our typical offers are getaway vacations to popular locales such as Las Vegas, Orlando, or Cancun. We also have some great tickets to sporting events and theme parks which folks can receive in exchange for attending a presentation,” continued Gary.
“We are a family-oriented company and love seeing smiles on our guests’ faces,” said Gary. “Our marketing gifts (shopping sprees, cooler bundles, trips, cruises, and theme park tickets) encourage attendance. Every year more than 25,000 clients visit our showrooms at our Dallas, Houston, and San Antonio .”
GEVC, which is powered by RCI points, has been at the forefront of the Vacation Club concept and remains one of the top Clubs today. GEVC’s approximately 30,000 members pay an initial fee and nominal annual dues which allows them to have unlimited access to affordable luxury accommodations all over the world. GEVC members can take their pick of timeshare vacations from a variety of properties across the U.S. and throughout the world. There’s no limit to where members may travel. RCI has 4,200 resorts across the U.S., Mexico, Europe, Africa, Middle East, Asia, Canada, Australia. Members simply login to the RCI platform, choose the resorts that fit their budget and the type of vacation they want.
