Social Media Metrics: How Geeky Should You Get?

MarCom, sometimes spelled “marcomm”, is your marketing communications plan—how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new thoughts and responses to the market place. All of the media you use to reach your market should be periodically evaluated, and if needed updated or repositioned.

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