Marketing Strategies, Public Relations and Design Concepts
When I told folks we were relocating to the desert, they’re response was: “are you retiring?” True, many of my new neighbors are what we affectionately call “active seniors.” They golf, play tennis or pickleball and take brisk walks on magnificent ... Read More
Remember back in the day we used to send out cards that said, “We’ve moved?” This is our 2020 version of that. Relocating to a new locale certainly shakes things up. During the heavy-duty quarantine, it became evident that life will never be quite ... Read More
We need each other to be successful. Want to improve your business? Get a partner. It’s not just any partnership though---it has to be filled with trust, respect, mutual needs, and the desire for shared outcomes. Lately, I’ve had the opportunity ... Read More
Who Knows? We really don’t know what the “new normal” will be. What we do know is we are communal beings. That’s reaching out to others for insights, directions, and new sparks is always a good idea. Here’s an example of some powerful words ... Read More
Organizing and Hosting Successful Online Events In our pre-Covid 19 past, working remotely involved only a small percentage of the workforce, and for many of those workers, it was a choice. With the advent of the Covid-19 pandemic it became a ... Read More
Gloves, Masks, Hand Sanitizer, Toilet Paper… And A Crisis Communications Plan Now’s not the time to clam up. People are hunkered down in home offices hungry for information that will help them navigate the uncertain waters ahead. This is the time ... Read More
Our own Georgi Bohrod joins Peter Woolfolk on his Public Relations Review Podcast and discusses everything Public Relations, Timeshares and everything in-between! Listen to the podcast here. ... Read More
Do we still Place a Value on Ethics? Lately it doesn’t seem like we do. Across all media, we are constantly subjected to negative rants about politics and politicians, cultural and racial biases, violence, and negative reviews on much that was ... Read More
What’s in an Acronym? Well, lots actually---every letter of an acronym can stand for something. Take for instance the acronym from Urban Dictionary, IYKWIM, translated as, “If you know what I mean.” It’s an extreme example of an acronym and ... Read More
Here in San Diego we just had our annual Pride Parade. Some states with desert climates are postponing until cooler weather arrives. Most other states held their festivities in June to commemorate the Stonewall Riots of June 1969. It doesn’t matter ... Read More
MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More
