Marketing Strategies, Public Relations and Design Concepts
Gloves, Masks, Hand Sanitizer, Toilet Paper… And A Crisis Communications Plan Now’s not the time to clam up. People are hunkered down in home offices hungry for information that will help them navigate the uncertain waters ahead. This is the time ... Read More
Our own Georgi Bohrod joins Peter Woolfolk on his Public Relations Review Podcast and discusses everything Public Relations, Timeshares and everything in-between! Listen to the podcast here. ... Read More
Do we still Place a Value on Ethics? Lately it doesn’t seem like we do. Across all media, we are constantly subjected to negative rants about politics and politicians, cultural and racial biases, violence, and negative reviews on much that was ... Read More
What’s in an Acronym? Well, lots actually---every letter of an acronym can stand for something. Take for instance the acronym from Urban Dictionary, IYKWIM, translated as, “If you know what I mean.” It’s an extreme example of an acronym and ... Read More
Here in San Diego we just had our annual Pride Parade. Some states with desert climates are postponing until cooler weather arrives. Most other states held their festivities in June to commemorate the Stonewall Riots of June 1969. It doesn’t matter ... Read More
MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More
With Easter and Passover behind us, we turn to the more secular tasks of spring cleaning and refreshing our arsenal of marketing ideas and tactics. Now is the time to revisit your marketing plan. Look at areas such as strategy, competitive analysis ... Read More
I’ve been working with Mobius Vendor Partners, CustomerCount® and Bob Kobek for nearly a decade. Over the span of that professional relationship Bob has always expressed the desire to build a coalition of professionals, each with a different skill ... Read More
How do you get the best out of industry conventions? Perhaps you are one of those people who like to wing-it at a convention---let things happen as they come, but if you stop to think about it, preparation is key to meeting your goals at a ... Read More
Are you “loving” your marketing plan? Is it doing all the things you hoped it would do for you? Is it the right one for your business needs? Maybe it’s time to rethink your marketing plan or even trade it in for a new one. Please use the following ... Read More
What makes your business stand out from others? You are great at what you do, but you still need to get noticed. Consistent positive messaging and stories, clear communication and transparency help shape the marketplace’s perception of your ... Read More
