Marketing Strategies, Public Relations and Design Concepts
Do we still Place a Value on Ethics? Lately it doesn’t seem like we do. Across all media, we are constantly subjected to negative rants about politics and politicians, cultural and racial biases, violence, and negative reviews on much that was ... Read More
What’s in an Acronym? Well, lots actually---every letter of an acronym can stand for something. Take for instance the acronym from Urban Dictionary, IYKWIM, translated as, “If you know what I mean.” It’s an extreme example of an acronym and ... Read More
Here in San Diego we just had our annual Pride Parade. Some states with desert climates are postponing until cooler weather arrives. Most other states held their festivities in June to commemorate the Stonewall Riots of June 1969. It doesn’t matter ... Read More
MarCom, sometimes spelled “marcomm”, is your marketing communications plan---how you target your interactions with current and potential customers. A MarCom plan frames strategies and activities to keep you on track, but shouldn’t limit you to new ... Read More
With Easter and Passover behind us, we turn to the more secular tasks of spring cleaning and refreshing our arsenal of marketing ideas and tactics. Now is the time to revisit your marketing plan. Look at areas such as strategy, competitive analysis ... Read More
I’ve been working with Mobius Vendor Partners, CustomerCount® and Bob Kobek for nearly a decade. Over the span of that professional relationship Bob has always expressed the desire to build a coalition of professionals, each with a different skill ... Read More
How do you get the best out of industry conventions? Perhaps you are one of those people who like to wing-it at a convention---let things happen as they come, but if you stop to think about it, preparation is key to meeting your goals at a ... Read More
Are you “loving” your marketing plan? Is it doing all the things you hoped it would do for you? Is it the right one for your business needs? Maybe it’s time to rethink your marketing plan or even trade it in for a new one. Please use the following ... Read More
What makes your business stand out from others? You are great at what you do, but you still need to get noticed. Consistent positive messaging and stories, clear communication and transparency help shape the marketplace’s perception of your ... Read More
GBG and Associates :: Market Smart Newsletter Our personal reputation is shaped by how we behave and what folks say about us. This goes for business reputations too. Our business reputation is shaped by media, TV/radio ads, social, print, blogs, ... Read More
GBG and Associates:: MarketSmart Newsletter As my conference and convention season gets underway, our latest Market Smartcommunique looks at the importance of these events. We discuss why we think it’s still a good idea to be an “in-person ... Read More
GBG and Associates:: MarketSmart Newsletter The combination of learning and persuasion is a powerful marketing tool. Our latest Market Smartcommunique explains the use of white papers to educate clients about a specific issue or to offer solutions ... Read More
