Marketing Strategies, Public Relations and Design Concepts
The Personal Importance of Timeshare When ARDA, the association representing the timeshare industry, held its annual convention this spring, everyone was very enthusiastic about “Micro sessions.” These rapid-fire presentations focused on issues ... Read More
Internal Values Influence External Ethics Georgi Gordon, RRP It is said you are what you eat. So too if you act in good conscience you will build appreciation, trust, and loyalty. The question is, in this world of misinformation, digital overload ... Read More
It took a minute (My take on AI) By: Georgi Bohrod Gordon So, here’s the thing. For the past year we’ve been discussing the advent of A.I. at a very high level. What will it mean? How will it affect us? Haven’t we been going in the direction ... Read More
A CannaBUS Experience When I first saw the Palm Springs airport sign advertising The CannaBUS Express Tours -- it hit me: What a perfect way to combine two of my favorites, travel, and cannabis. Last week, after living in the Coachella Valley for ... Read More
The other day I received an email from my client, Dana Takacs of TheMVPService/TOWB. She and her husband Joe were flying home to Florida from Captain’s Cove Resort in Galveston Island, TX. “I love it there,” she said. “It could be my favorite.” Quite ... Read More
Over the past year, I’ve been comparing the parallel trajectories of the burgeoning legal cannabis industry and the maturing timeshare industry. Years as a communications professional in the hospitality/travel sector and a recent interest in the ... Read More
https://www.youtube.com/watch?v=yjAGTw6r24s In Marketing 101.0, students learn there are four ‘Ps’ in marketing that will determine a project’s success: Product, Pricing, Place (also known as Position), and Promotion. Developers of a ... Read More
Building Trust I recently made an amendment to my Trust. My fiduciary document got me contemplating a much larger concept: What is Trust? The simple definition is: Trust is a firm belief in the reliability, truth, ability, or strength of someone ... Read More
When I told folks we were relocating to the desert, they’re response was: “are you retiring?” True, many of my new neighbors are what we affectionately call “active seniors.” They golf, play tennis or pickleball and take brisk walks on magnificent ... Read More
Remember back in the day we used to send out cards that said, “We’ve moved?” This is our 2020 version of that. Relocating to a new locale certainly shakes things up. During the heavy-duty quarantine, it became evident that life will never be quite ... Read More
